Most business websites function as a digital checkout, making it the most under-utilized perpetual business expense.
Your Writing Partners in SEO Success
KRO Entertainment is a writing company based in Christchurch, New Zealand. Our passion is writing, and this gives us a unique edge when it comes to improving SEO.
Most marketing companies rely on standard copy and copy-writing strategies to drive campaigns. These are effective to a degree, however, they are designed to influence people - not search algorithms.
We are not a marketing company.
We are a writing company, with a very deep understanding of how our writing affects search algorithms.
Our three-month editorial campaign is designed to drive natural, organic SEO growth, develop goodwill and partner trust with customers and audience alike, all whilst specifically targeting domain endorsement - the most important aspect of SEO improvement. Trust us to enhance your digital footprint and connect you with your target audience.
Our campaign spans three months, delivering one unique editorial every week until the campaign ends
Every week, we select an author from a list of your customers and analyze one of their creative works.
Our experienced writers create a deeply personal editorial for you to publish on your website.
After publishing, we strategically promote the editorial, connecting with authors and related blogs.
Search engine bots crawl the editorial before networking even has a chance to take effect, and so SEO development is almost immediate.
Successful networking drives organic traffic from credible domains, boosting your SEO in the most meaningful way.
By the end of the campaign, you will have twelve pieces of targeted marketing, and measurable results demonstrating their impact.
How can an editorial make a meaningful difference?
The bots that crawl through websites to determine their search engine ranking are very clever. When content is posted to a website, the bots determine the intent of that content. Case studies, testimonials and generic blog posting earn some points toward SEO optimization due to relevance, but the bots can still tell that the intended purpose of the writing is primarily to manipulate either search rankings, or user engagement.
Compare that with a blog poster who solely writes about the things they love and enjoy, or even things they don't. The bots can distinguish that that writing exists, and the people who read it do so, out of passion. The bots rank this natural writing above almost any other content, trumping relevance, copy, engagement, pretty much everything except the highest levels of viral videos. And it's why even small time blogging is still incredibly relevant today.
And that's our point of difference; as writers, our craft is artistry. Our dedication to that craft, is the biggest benefit we provide. For us, we aren't simply writing content that meets certain criteria for your website metrics; we are consuming art, and we are producing art. At the base end of our service, our writing is the exact type of content that search engines reward.
What other benefits are there?
Relationship building. We are specific about writing about your customers creative works, as the search engine bots can tell immediately that the content is relevant to your business - for example, a printing press and the authors they service - but that's not all. Your customers bring you business, hopefully on a return basis, and so by commissioning and hosting an editorial on their work, you demonstrate not only a vested interest in their artistic endeavours, but you are actively endorsing them. It's no secret that your clients success is directly tied to your profit margins, and relationships with repeat customers (particularly ones with peers and an audience) are arguably the most important.
The most important opportunity...
When choosing a subject for our editorials, we ask for a large list of your customers to choose from, as artistic integrity prevents us from writing a glowing review of work that we don't actually enjoy. It also allows us to ensure that the customers we choose have a publicly accessible platform, which is the key to your biggest SEO opportunity. We only analyze work we enjoy, so that the finished editorial is something that your customers would be happy to link to. Each time a client links to one of our editorials (hosted on your website), the search engine bots interpret this as an endorsement from a credible, relevant source.
This is the single best form of SEO optimization there is. This process, called backlinking, cannot be bought, coerced, or otherwise exchanged for, without incurring search engine penalties, and so we cannot guarantee this particular result. This is why our bonus fee is contingent on the success of the campaign. Despite that, we are extremely confident that the work we provide you with, will be of a quality that both your customers, and other relevant creators would be ecstatic to engage with.
Our campaign spans three months, delivering one unique editorial every week until the campaign end
This is our base fee - it covers the cost of administration, analysis, writing, networking and all upfront SEO improvement.
Installments are due at the start of the campaign, and then at the beginning of the two consecutive months.
We charge additional performance fees if our campaign meets certain thresholds (please note - these DO NOT stack)
- $ 1000 NZD should the campaign return 10 qualifying referring domains
- $ 2500 NZD should the campaign return 20 qualifying referring domains
- $ 5000 NZD should the campaign return 30 qualifying referring domains
Should you decide, for any reason, after the first or second month to discontinue the campaign, you will not be required to pay for the remaining contract period, however, you will be liable for any performance bonus thresholds that have already been met.
i.e campaign is cancelled at the end of the first month, but AFTER 10 referring domains have already been recorded as qualifying - you will still be required to pay the $ 1000 NZD bonus fee.
Unsure if your business is the right fit? Don't know if your site needs SEO improvement? Want to see some sample writing?
Just ask! We're happy to answer questions, or evaluate your websites current SEO performance!
We want to hear from you!